Product Shipping

Are You Shipping Special Holiday Boxes to Anyone This Year?

Perhaps you’re a company looking to send out specialized gift boxes to your clients this year. Or maybe you’re a remote working professional wanting to make your gifts to potential leads look nice and unique. Either way you have it, it’s important to make your packaging look like more than simple shipping boxes. There are other ways to make them stand out for your clients or customers, and the best thing you can do is personalize your boxes to make them memorable.

After all, what’s the best way to get someone coming back to you for your services or products? Brand recognition helps so much in this regard, and there are quite easy ways out there for you to utilize in order to build your own brand recognition.

So, check out these ways to make your shipping boxes stand out this holiday season to show your customers you’re a business that goes above and beyond in convenience, quality, but also presentation.

Get your official logo printed or stamped.

This is the first piece of advice I can give for increasing your brand recognition. Consistent logos are the best way possible to make more eyes recognize your brand. When you switch it up too much, try too many new things, or simply have bad consistency, your business looks less professional and your company is less likely to be recognized.

Add a ribbon, some twine, or a bow.

Since it is actually the holiday season, you should make your boxes feel like it. Going with some simple brown twine and making a crossing pattern that ends up as a bow is the perfect way to make your products seem festive and personalized without taking you very long at all. To me, twine shows a level of classic appeal like no other packaging could. Wrapping your box in shipping paper only serves to enhance this aesthetic more.

Hire an artist to make holiday art for your company.

So this goes a little bit against item 1 on this list. However, if you have a larger client or customer base that would still recognize your brand despite the logo or art being altered, this is a great way to show your confidence in your company and brand image. Confidence denotes success, and so your brand will only benefit from such a bold move. Just make sure the new image looks somewhat similar to the source art in order for your brand to still be recognizable.